When searching for niche trends, it’s important to change the date range from “Past 12 months” to “2004-present.” This larger data range will enable you to clearly identify whether the search volume is increasing or decreasing on the ‘ Interest over time’ graph, as well as any seasonal or annual patterns in the peaks and troughs. This can be particularly helpful if you want to create and promote relevant content at the right time or optimise existing content on your site before a predictable peak. Google Trends can help you identify niche terms that are seeing a huge spike in searches. How To Use Google Trends To Find a Trending Topic Or Product (Interest Over Time) Let’s explore how you can use each of the above sets of data to increase the reach of your content. A map showing interest in your topic by sub-region.A graph showing interest in your keyword over time. Hit enter and Google will generate a set of data that includes: You can also choose whether to search for your keyword exactly as it is or allow for alternative spellings, typos, and word combinations within your search results. As well as keyword suggestions, it will suggest ‘entities’ that you might want to explore - these are terms that are connected to your keyword. When you start to type, you’ll notice that Google will make some suggestions for you. Then, type your term into the search bar. This is generally set to the United States by default, so be sure to change it to Australia or whichever country you wish to gain insights on. You’ll find the location field at the top of the screen, right next to the search bar. Once there, make sure you’ve set the right country. To begin your Google Trends search, firstly head over to. How To Use Google Trends To Search For A Term
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